Archive for the Reality Check Category


    Social Media Showdown

    May 3rd, 2012

    See which company within 22 competing pairs is the winner in their social media efforts, courtesy of my MBA Internet Marketing students.


    WeightWatchers Social Media Use – Conversation with Lauren Salazar

    April 17th, 2012

    My MBA student Rich Radford interviews WeightWatchers social media director Lauren Salazar on the company’s social media initiatives.


    Do You Need a Loyalty Program?

    August 31st, 2011

    The most recent Loyalty Census from Colloquy pegs loyalty program membership in the US at more than 2 billion, up 16% from 2008. Perceived value of points earned through loyalty programs is estimated to be $38.83 billion. With this much activity going on, you may be tempted to offer a loyalty program for your business [...]