Archive for the Reality Check Category
See which company within 22 competing pairs is the winner in their social media efforts, courtesy of my MBA Internet Marketing students.
My MBA student Rich Radford interviews WeightWatchers social media director Lauren Salazar on the company’s social media initiatives.
The most recent Loyalty Census from Colloquy pegs loyalty program membership in the US at more than 2 billion, up 16% from 2008. Perceived value of points earned through loyalty programs is estimated to be $38.83 billion. With this much activity going on, you may be tempted to offer a loyalty program for your business [...]