Archive for the Reality Check Category


    Do You Need a Loyalty Program?

    August 31st, 2011

    The most recent Loyalty Census from Colloquy pegs loyalty program membership in the US at more than 2 billion, up 16% from 2008. Perceived value of points earned through loyalty programs is estimated to be $38.83 billion. With this much activity going on, you may be tempted to offer a loyalty program for your business [...]


    Google+ Circles for Managing Customers

    July 13th, 2011

    The old way of managing customer relationships in online social media is undifferentiated and inefficient. Google+ changes this by introducing Circles. This post looks at how businesses can take advantage of Google+ Circles to customize its online social media efforts and integrate those efforts with traditional CRM.


    Loyalty Mobile Apps

    February 23rd, 2011

    With Verizon finally carrying iPhone and iPad and mass merchandisers such as Walmart selling smartphones on the cheap, the number of smart phones and mobile devices is bound to soar. This presents loyalty marketers a great additional touch point with their customers through mobile apps. What functionality should a marketer pack in a mobile app? [...]