Archive for the Word of Mouth Category
Word-of-Mouth or Traditional Marketing?
September 13th, 2009Some people may disagree with what I am about to say here: online social networks bring people closer to each other. At least that is the personal impact that they have had on me. But what does this mean for marketing? One answer is that word-of-mouth between consumers is carrying more weight in how we [...]
Are You Targeting the Right People to Grow Your Community?
August 2nd, 2009Last time I discussed a few research findings on what makes people pass on information to others. This week, I would like to follow up on the topic and talk about a recent project done by Zsolt Katona (@UC Berkley) and his colleagues. The research question Katona and colleagues set out to answer is what [...]
What Makes People Pass Along Your Content?
July 19th, 2009If you are involved in social media or viral marketing, most likely you have wondered how to increase the passing-along of your viral content. My co-author Michelle Rogerson and I have been wondering about the same question too in our research project on the spreading of user-generated content online. As the starting point, we conducted [...]
