Archive for the Internet Marketing Category
Satisfied Customers Don’t Stay Loyal, Happy Customers Do
June 9th, 2010Customer satisfaction survey is a big part of many companies’ operations. But do you know that as many as half of the so-called satisfied customers are still prone to switch? With lots of businesses attempt to improve their customer service, customer satisfaction is no longer a sufficient edge in today’s hyper-competitive marketplace. One company stands [...]
How to Lose Loyalty in 10 Days: Lessons from the Facebook Fiasco
June 2nd, 2010This month marks my first Facebook-less month. Like more than 35,000 other users who have signed up to do so, I closed my Facebook account on May 31. For someone like me who rarely participates in movements of any kind, Facebook has elicited in me an usually intense negative feeling. This has not always been [...]
Interview on Social Media by With Good Reason Radio
May 28th, 2010Recently I was interviewed by Sarah McConnell, host of the With Good Reason radio program. In the short segment, I discussed the growing popularity of social media in business use and offered my advice on small businesses entering this area. For those of you who missed the program or live outside of the Virginia and [...]
