Archive for the Internet Marketing Category


    Social Media Showdown

    May 3rd, 2012

    See which company within 22 competing pairs is the winner in their social media efforts, courtesy of my MBA Internet Marketing students.


    WeightWatchers Social Media Use – Conversation with Lauren Salazar

    April 17th, 2012

    My MBA student Rich Radford interviews WeightWatchers social media director Lauren Salazar on the company’s social media initiatives.


    Google+ Circles for Managing Customers

    July 13th, 2011

    The old way of managing customer relationships in online social media is undifferentiated and inefficient. Google+ changes this by introducing Circles. This post looks at how businesses can take advantage of Google+ Circles to customize its online social media efforts and integrate those efforts with traditional CRM.