Archive for the Internet Marketing Category
See which company within 22 competing pairs is the winner in their social media efforts, courtesy of my MBA Internet Marketing students.
My MBA student Rich Radford interviews WeightWatchers social media director Lauren Salazar on the company’s social media initiatives.
The old way of managing customer relationships in online social media is undifferentiated and inefficient. Google+ changes this by introducing Circles. This post looks at how businesses can take advantage of Google+ Circles to customize its online social media efforts and integrate those efforts with traditional CRM.