Archive for the Demographics & Statistics Category
The New Rich in China
August 4th, 2010As I stood at a busy intersection on People’s Avenue South in Chengdu, China, I am dazzled by the high-end designer labels I see. Louis Vutton, Dior, MaxMara, and many other luxury brands all opened up shop here. With the fast economic development during the last decade, there has arisen a new class of rich [...]
China – An Update
July 21st, 2010I am spending a few weeks in China. This time, I sense a really big change in the Chinese marketplace. Not only has income level risen dramatically since my last visit a few years ago, but the Internet has become an even more pervasive force in Chinese consumers’ daily life. I confess that I have [...]
Loyalty Lessons from Sports Fans
June 16th, 2010Image by wwworks | CC 2.0 The 2010 FIFA World Cup kicked off on June 11. While total viewership is still unknown at this point, Nielsen has reported an 80% audience gain for ESPN and ABC during their weekend coverage of the event. For past World Cups, FIFA reports a worldwide audience of 26.29 billion [...]
