Archive for the Research Insight Category
Quitting Behavior is Social Too
July 14th, 2010When we talk about social networking or contagion effect, we are usually referring to getting good words out about us so that we can engender good will and gain additional customers. In other words, we often focus on positive behavior in the context of social networks. But just as positive behavior can be fostered through [...]
How Do College Students Approach Social?
May 26th, 2010College students, like other young consumers, are notoriously fickle and may not exactly seem like an ideal candidate for loyalty marketing. But there are at least two things that make college students hard to ignore for many businesses. First, college kids are usually at the cutting edge of technology and fashion trends. After all, two [...]
Segment Your Brand Community Participants Part 1
May 5th, 2010If you are a socially savvy brand, most likely you are already engaging your customers in some form of online community, either through your own branded online community such as Kraft Foods’ recipe exchange community, or through a third-party social media platform such as what Starbucks is doing on Twitter. In managing the participants in [...]
