Archive for the Conference Reports Category
Loyalty Programs and CRM — Insights from Marketing Science 2009 Conference
June 15th, 2009At the INFORMS Marketing Science 2009 Conference, I presented my current research project on the effects of loyalty program expiration policy change. For those who missed the conference, here’s a summary of what I presented. I have also included the summary of the other two research projects that were presented during the same session. Shortening [...]
What Do Marketing Scientists Have To Say About Social Media?
June 8th, 2009This year’s INFORMS Marketing Science Conference paid lots of attention to social media and social networking. Quite a few sessions were devoted to the topic. Here I picked a few presentations with especial relevance to business practice and summarized them below. 1. Freemium model depends on users’ group membership and content contribution. Presented by Gal [...]
Leveraging Online Media and Online Marketing
February 10th, 2008The “Leveraging Online Media and Online Marketing” conference sponsored by the Marketing Science Institute just ended. The two-day conference brought together researchers from major universities and practitioners from MSI membership companies to discuss the emerging issues of online marketing. I summarize below three overarching sentiments that I observed from the conference: (1) Facing lower switching [...]
