Archive for the Conference Reports Category
Best Practices — Old Spice Marketing Campaign
November 18th, 2010This year is a good year for Old Spice. Starting with the “Smell Like a Man, Man campaign” followed by the successful Old Spice Man viral videos, the once quiet brand is now stirring up plenty of buzz among marketers and consumers alike. When I went to the Society for New Communications Research 5th Research [...]
Wharton Conference on User-Generated Content Part II
December 21st, 2009This blog series summarizes the research presented at the Wharton conference on user-generated content. This second part describes a research project on a privacy-friendly approach to target advertising. It also discusses the research questions raised by industry participants at the conference.
Wharton Conference on User-Generated Content Part I
December 14th, 2009In between the wedding and my race against the clock to get as much research done as possible before my research leave is over in January, the year 2009 has quietly slipped away and the holiday season is already upon us. First of all, happy holidays! As a gift to my readers, I want to [...]
