Archive for May, 2012
Social Media Showdown
May 3rd, 2012See which company within 22 competing pairs is the winner in their social media efforts, courtesy of my MBA Internet Marketing students.
See which company within 22 competing pairs is the winner in their social media efforts, courtesy of my MBA Internet Marketing students.

Yuping Liu-Thompkins, Ph.D. is Associate Professor of Marketing & E. V. Williams Faculty Fellow at Old Dominion University, and a 2010 Fellow of Society for New Communications Research. Dr. Liu-Thompkins is an expert on Internet marketing and customer loyalty. Her work has been published in a wide variety of journals. She is also an editorial review board member for Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found in her curriculum vitae (PDF).
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