http://www.yupingliu.com/wordpress/2010/07/01/lock-in-vs-loyalty/ Loyalty Science in Practice Mon, 19 Dec 2011 02:42:00 +0000 hourly 1 http://www.yupingliu.com/wordpress/2010/07/01/lock-in-vs-loyalty/comment-page-1/#comment-609 Averting Service Disasters – Quicken Loans the Sequel « Ping! – Loyalty Science in Practice Wed, 07 Jul 2010 19:54:11 +0000 http://www.yupingliu.com/wordpress/?p=575#comment-609 [...] week, I used my unpleasant mortgage application experience with Quicken Loans to demonstrate the danger of force locking in consumers instead of fostering loyalty. Since then, I have received some interesting communication from Quicken Loans. As a consumer, I [...] [...] week, I used my unpleasant mortgage application experience with Quicken Loans to demonstrate the danger of force locking in consumers instead of fostering loyalty. Since then, I have received some interesting communication from Quicken Loans. As a consumer, I [...]

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