Archive for June, 2010
LoyaltyScan – A Great Resource on Loyalty Program Design
June 23rd, 2010If you are in charge of designing or revamping a loyalty program, it can be useful to seek inspiration from others companies’ programs. Recently, Colloquy, a LoyaltyOne company, released a LoyaltyScan database that can make this research much easier. The database contains information about the background and program design for 500+ loyalty programs around the [...]
Loyalty Lessons from Sports Fans
June 16th, 2010Image by wwworks | CC 2.0 The 2010 FIFA World Cup kicked off on June 11. While total viewership is still unknown at this point, Nielsen has reported an 80% audience gain for ESPN and ABC during their weekend coverage of the event. For past World Cups, FIFA reports a worldwide audience of 26.29 billion [...]
Satisfied Customers Don’t Stay Loyal, Happy Customers Do
June 9th, 2010Customer satisfaction survey is a big part of many companies’ operations. But do you know that as many as half of the so-called satisfied customers are still prone to switch? With lots of businesses attempt to improve their customer service, customer satisfaction is no longer a sufficient edge in today’s hyper-competitive marketplace. One company stands [...]
