Archive for April, 2010
Promoted Tweets in the Loyalty Landscape
April 14th, 2010On April 13, 2010, Yesterday, Twitter unveiled its new advertising platform Promoted Tweets. Pulling from various information sources, this post offers some preliminary details about this new platform, and discusses the implications Promoted Tweets have on managing customer loyalty.
Loyalty and Social Media Strategy
April 6th, 2010In Social CRM, we are concerned with integrating social network and social media to enhance CRM practices and eventually increase customer loyalty. Here, I’d like to argue that the integration goes the other way too. In other words, while social media strategy can eventually affect customer loyalty, the design of social media strategy right now [...]
