Archive for April, 2010


    Guest Post: 10 Steps for Setting up a Loyalty Program

    April 28th, 2010

    A few weeks ago, I wrote about the design fundamentals of a loyalty program, which had been inspired by discussion with one of my readers Kim Skaaning Jørgensen. After I published the post, Kim offered me a rather lengthy and thoughtful feedback on the topic. So I invited him to write a a little more [...]


    Looking for a YouTube API Programmer

    April 26th, 2010

    I am looking for a programmer familiar with YouTube API to work with me on one of my research projects. The project’s intent is to find out what makes some branded messages (i.e., branded viral videos on YouTube) more popular than others. Thanks to a research grant provided by Empower MediaMarketing, I will be able [...]


    Are Your Customers Really Loyal?

    April 21st, 2010