Archive for March, 2010
Loyalty Program Design Fundamentals Part II
March 31st, 2010Last week, I wrote about the key loyalty program design factors that a loyalty manager should consider. In the second part of this series, I’d like to review what we know about effective loyalty program design from published academic research. I should start by saying that this area is still pretty new. So we don’t [...]
Loyalty Program Design Fundamentals Part I
March 24th, 2010If you are a loyalty program manager, most likely you will agree that a loyalty program can be an expensive exercise. Not only does it require a substantial infrastructure and a large amount of human time to support, but also once started it is difficult to pull the plug without violating customer good will. Therefore, it is critical to design a loyalty program so that it will encourage customer participation and achieve maximum business benefits. In this two-part series, I would like to discuss some key points in this area. In this first part, I will discuss what are the design factors that a loyalty manager should consider. Next week, I will talk about what academic research has taught us about some of the design factors.
Website is Moving
March 16th, 2010I am currently moving my website to a new server. During this process, you may experience intermittent service with my blog. I will resolve the issues as soon as possible. Thank you for your patience.
