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	<title>Comments on: Best Practices &#8212; Engaging Customers at ING Direct</title>
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	<description>Loyalty Science in Practice</description>
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		<title>By: Ping! &#8211; Loyalty Science in Practice &#187; Blog Archive &#187; Social CRM &#8212; Opportunities and Challenges</title>
		<link>http://www.yupingliu.com/wordpress/2009/09/28/best-practices-engaging-customers-at-ing-direct/comment-page-1/#comment-561</link>
		<dc:creator>Ping! &#8211; Loyalty Science in Practice &#187; Blog Archive &#187; Social CRM &#8212; Opportunities and Challenges</dc:creator>
		<pubDate>Sat, 10 Apr 2010 11:47:38 +0000</pubDate>
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		<description>[...] CRM can provide a more engaging experience to customers. As I discussed in another post about ING Direct&#8217;s social media practice, the company successfully uses a blog, Facebook fan page, and a Twitter account to engage a large [...]</description>
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