Archive for September, 2009
Best Practices — Engaging Customers at ING Direct
September 28th, 2009Established about about nine years ago, ING Direct (the US subsidiary of the Netherlands-originated ING Group) has quickly become a popular bank among tech-savvy and savings-oriented customers. Much of its success can be contributed to the way it engages and empowers consumers, as described in the book The Orange Code coauthored by ING Direct’s founder [...]
Word-of-Mouth or Traditional Marketing?
September 13th, 2009Some people may disagree with what I am about to say here: online social networks bring people closer to each other. At least that is the personal impact that they have had on me. But what does this mean for marketing? One answer is that word-of-mouth between consumers is carrying more weight in how we [...]
