Archive for August, 2009


    Where Are All the Teens?

    August 17th, 2009

    Over the course of this year, I kept hearing reports about social media getting older. The largest age group of Facebook users is between 35 and 54, and this once college-oriented social network is now expanding the fastest among people 55+ years old.  Words also got out that teens are not that interested in Twitter [...]


    Are You Targeting the Right People to Grow Your Community?

    August 2nd, 2009

    Last time I discussed a few research findings on what makes people pass on information to others.  This week, I would like to follow up on the topic and talk about a recent project done by Zsolt Katona (@UC Berkley) and his colleagues.  The research question Katona and colleagues set out to answer is what [...]