Archive for July, 2009
What Makes People Pass Along Your Content?
July 19th, 2009If you are involved in social media or viral marketing, most likely you have wondered how to increase the passing-along of your viral content. My co-author Michelle Rogerson and I have been wondering about the same question too in our research project on the spreading of user-generated content online. As the starting point, we conducted [...]
The Hidden Power of Context
July 13th, 2009Retailers put a lot of thought into designing their store layout and ambiance. In the online world, websites also spend a great deal of effort designing their logos and images. Even Twitter allows you to customize your own profile background. But do you know that other than fulfilling aesthetic and branding purposes, your graphics and [...]
