Archive for June, 2009
Corporate Presence in Second Life
June 29th, 2009By now, you probably have heard of Second Life, the popular 3D virtual world that allows its residents to live, interact, buy/sell, and collaborate all under a virtual identity. Where these residents lived, real-world companies have been experimenting too. In my research with Dr. Bill Judge, we have seen more than 50 of the Global [...]
Ping! Is Getting Better
June 22nd, 2009Blogging for over a year has been a great learning experience for me. What I have learned has prompted me to think more about what I can write that will provide the best value to my readers. After devoting much thought to the question, I decided that filling the gap between the academia and marketing [...]
Loyalty Programs and CRM — Insights from Marketing Science 2009 Conference
June 15th, 2009At the INFORMS Marketing Science 2009 Conference, I presented my current research project on the effects of loyalty program expiration policy change. For those who missed the conference, here’s a summary of what I presented. I have also included the summary of the other two research projects that were presented during the same session. Shortening [...]
