Archive for May, 2009

Should Twitter Sell?

Partly due to celebrity involvement, Twitter has quickly gained popularity in the last few months. According to eMarketer, various online metrics firms reported an approximately ten-fold increase in unique Twitter visitors from February 2008 to February 2009. With the rise in popularity, news broke out that quite a few major firms, including Apple, Microsoft, Google, [...]

User-Generated Content Study

I am currently working with Michelle Rogerson on a research project studying the rise of popular user-generated content online. In particular, we are interested in identifying the reasons why some content (such as some YouTube videos; see Top 10 YouTube videos) gain star status, whereas others are barely paid any attention to. We surmise that [...]

Connect with Yuping

About Yuping

Yuping Liu-Thompkins, Ph.D. is Associate Professor of Marketing & E. V. Williams Faculty Fellow at Old Dominion University, and a 2010 Fellow of Society for New Communications Research. Dr. Liu-Thompkins is an expert on Internet marketing and customer loyalty. Her work has been published in a wide variety of journals. She is also an editorial review board member for Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found in her curriculum vitae (PDF).

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Leaving for China. I heard Twitter is not accessible there. Hope not. But if true, I will miss you all in the next three weeks. 02:16:23 PM July 15, 2010 from API
In case you missed it, my new blog post on the social effect of customer defection: http://j.mp/9gObQj 07:24:18 PM July 14, 2010 from API
If you are redesigning your business website, consider downloading The free web redesign kit from @hubspot (registration required). 04:22:14 PM July 14, 2010 from API
Quitting behavior is social too. See what its effects are and how to prevent it: http://j.mp/9gObQj 03:16:45 AM July 14, 2010 from TweetDeck