Archive for April, 2009

Best Practices — Effective Use of Twitter

What is it? In this entry, I am going to discuss two organizations: McKinsey Quarterly and Brooklyn Museum. These two organizations are very different in many ways. But they share one commonality in that they both use Twitter very effectively in gathering customer intelligence and strengthening customer relationships. McKinsey Quarterly’s Twitter username is @McKQuarterly; and [...]

Announcing PingTweets

I have been using Twitter for a while now under a personal account. As of yesterday, I have finally decided to separate the more business and technology-oriented tweets into a different public Twitter account (@PingTweets). It will allow me to provide more frequent updates on business and technology ideas in between my blog updates. I [...]

Connect with Yuping

About Yuping

Yuping Liu-Thompkins, Ph.D. is Associate Professor of Marketing & E. V. Williams Faculty Fellow at Old Dominion University, and a 2010 Fellow of Society for New Communications Research. Dr. Liu-Thompkins is an expert on Internet marketing and customer loyalty. Her work has been published in a wide variety of journals. She is also an editorial review board member for Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found in her curriculum vitae (PDF).

Follow @PingTweets on Twitter:

Leaving for China. I heard Twitter is not accessible there. Hope not. But if true, I will miss you all in the next three weeks. 02:16:23 PM July 15, 2010 from API
In case you missed it, my new blog post on the social effect of customer defection: http://j.mp/9gObQj 07:24:18 PM July 14, 2010 from API
If you are redesigning your business website, consider downloading The free web redesign kit from @hubspot (registration required). 04:22:14 PM July 14, 2010 from API
Quitting behavior is social too. See what its effects are and how to prevent it: http://j.mp/9gObQj 03:16:45 AM July 14, 2010 from TweetDeck