Archive for September, 2008


    Best Practices — P&G Mr. Clean Car Wash

    September 30th, 2008

    What is it? You might be aware of the Mr. Clean AutoDry Carwash System.  Well, Mr. Clean Car Wash I am talking about here is not a product.  It is an actual car wash service that P&G opened up in Ohio.  Two locations have been opened so far, one in Mason and the other in [...]


    Second Life Demographics Update

    September 22nd, 2008

    My previous blog “Rethinking Second Life Demographics” has attracted quite some search engine traffic from people who are looking for Second Life user demographics.  Since the original demographic information that I linked to was a little old, I would like to point my readers to a newer and more authoritative demographic information source: Linden Lab [...]


    Loyalty Program Saturation (or Not)

    September 17th, 2008

    With the current downturn in US economy, many companies are adding loyalty programs to their marketing toolbox, both as a customer relationship management tool and to demonstrate better value to existing and potential customers.  In some industries such as travel and financial services, numerous rival loyalty programs are offered, creating intense competition among these programs. [...]