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Managing Marketing and Customer Relationships in a Digital Age
 
Happiness and Second Life
 
Posted by Yuping Liu on Mar 20th, 2008

Although the 2006 EPN study on Second Life (PDF) is quite old judging by the Internet age, I have just discovered it as a newbie to SL.  What I find interesting in that report is the general conclusion of enhanced psychological health and happier life due to participation in Second Life.  Converging on a point I raised before in my blog, this report suggests that, for most people, SL does not threaten to replace real-life but rather functions as a supplement and extension of our real life.  It’s all interconnected in our own mind and therefore has a real impact on who we are as an individual.

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Posted in: Internet Marketing , Psychology

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