Archive for February, 2008

Microsoft’s Irrational Obsession with Google (Part I)

Why Microsoft should not be fixated on Google

Leveraging Online Media and Online Marketing

The “Leveraging Online Media and Online Marketing” conference sponsored by the Marketing Science Institute just ended. The two-day conference brought together researchers from major universities and practitioners from MSI membership companies to discuss the emerging issues of online marketing. I summarize below three overarching sentiments that I observed from the conference: (1) Facing lower switching [...]

Podcast from my MBA Internet Marketing Class

My MBA class is jointly creating a podcast on Internet marketing this semester. The first episode has been posted, which discusses the issue of online branding and the use of tools such as virtual worlds in branding efforts. The homepage for the podcast is at http://emarketing.podcast.com. To subscribe to the podcast, please use http://emarketing.mypodcast.com/rss.xml, or [...]

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Connect with Yuping

About Yuping

Yuping Liu-Thompkins, Ph.D. is Associate Professor of Marketing & E. V. Williams Faculty Fellow at Old Dominion University, and a 2010 Fellow of Society for New Communications Research. Dr. Liu-Thompkins is an expert on Internet marketing and customer loyalty. Her work has been published in a wide variety of journals. She is also an editorial review board member for Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found in her curriculum vitae (PDF).

Follow @PingTweets on Twitter:

Does social media help you reach new customers or challenge brand integrity? Survey says: bit of both. http://bit.ly/cYmrNt (via @HBSmktg) about 1 hour ago from Twitter for iPhone
An interesting study that breaks the myth of strength of weak ties: http://j.mp/bwGwCy. I think the difference is between reach vs adoption. 05:12:44 PM September 09, 2010 from SocialOomph
Here is a brief report on the current state of location-based advertising by @rww: http://j.mp/aQiCXA 02:17:30 PM September 09, 2010 from SocialOomph