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Managing Marketing and Customer Relationships in a Digital Age

Invited Blog for Brand Science Institute

Posted by Yuping Liu on Sep 28th, 2007

Check out an invited blog I wrote for the Brand Science Institute. The blog summarizes my loyalty program paper that is forthcoming in the Oct. 2007 issue of Journal of Marketing. You can find a full-text copy of the paper from JM’s website or from my publications page.

Tags: loyalty program

Posted in: Loyalty Programs , Announcement

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Omni Hotels offers reward to meeting planners Thu, 20 Nov 2008 12:04:58 HHonors Reward Store offers way to save this holiday Thu, 20 Nov 2008 12:00:20 Reward card incentives expected to drive holiday sales Thu, 20 Nov 2008 11:50:22 Canada: Boston Pizza renews with AIR MILES Thu, 20 Nov 2008 11:35:35

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