Archive for September, 2007

Invited Blog for Brand Science Institute

Check out an invited blog I wrote for the Brand Science Institute. The blog summarizes my loyalty program paper that is forthcoming in the Oct. 2007 issue of Journal of Marketing. You can find a full-text copy of the paper from JM’s website or from my publications page.

A Love and Hate Relationship with Google

My relationship with Google is complicated…

Connect with Yuping

About Yuping

Yuping Liu-Thompkins, Ph.D. is Associate Professor of Marketing & E. V. Williams Faculty Fellow at Old Dominion University, and a 2010 Fellow of Society for New Communications Research. Dr. Liu-Thompkins is an expert on Internet marketing and customer loyalty. Her work has been published in a wide variety of journals. She is also an editorial review board member for Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found in her curriculum vitae (PDF).

Follow @PingTweets on Twitter:

Leaving for China. I heard Twitter is not accessible there. Hope not. But if true, I will miss you all in the next three weeks. 02:16:23 PM July 15, 2010 from API
In case you missed it, my new blog post on the social effect of customer defection: http://j.mp/9gObQj 07:24:18 PM July 14, 2010 from API
If you are redesigning your business website, consider downloading The free web redesign kit from @hubspot (registration required). 04:22:14 PM July 14, 2010 from API
Quitting behavior is social too. See what its effects are and how to prevent it: http://j.mp/9gObQj 03:16:45 AM July 14, 2010 from TweetDeck