Archive for September, 2007

Invited Blog for Brand Science Institute

Check out an invited blog I wrote for the Brand Science Institute. The blog summarizes my loyalty program paper that is forthcoming in the Oct. 2007 issue of Journal of Marketing. You can find a full-text copy of the paper from JM’s website or from my publications page.

A Love and Hate Relationship with Google

My relationship with Google is complicated…

Connect with Yuping

About Yuping

Yuping Liu-Thompkins, Ph.D. is Associate Professor of Marketing & E. V. Williams Faculty Fellow at Old Dominion University, and a 2010 Fellow of Society for New Communications Research. Dr. Liu-Thompkins is an expert on Internet marketing and customer loyalty. Her work has been published in a wide variety of journals. She is also an editorial review board member for Journal of Marketing Communications. More information about Dr. Liu-Thompkins can be found in her curriculum vitae (PDF).

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