If you are currently enrolled in one of my classes, you can log into the Blackboard system to access your course materials. If you are a business owner and would like to collaborate with my students on a class project, please go to Contact Yuping to send me a message.
Teaching Philosophy
Key aspects of my teaching philosophy are:
- Preparing students for a successful career in business and success in life.
- Emphasis on analytical thinking and problem solving.
- Active learning through illustrative examples, case studies, in-classroom activities, and outside-classroom active learning activities.
- Integrating hands-on experience through collaborative projects with real businesses.
- Leverage technology effectively to enhance learning.
Courses Taught
Since joining ODU, I have developed and taught a wide variety of courses at different levels and via both traditional classroom and distance learning. These courses include:
- MKTG460: Web Analytics (undergraduate)
- MKTG450: Marketing on the Internet (undergraduate, regular classroom and Teletechnet)
- MKTG451: Advanced Marketing on the Internet (undergraduate)
- MKTG407: Marketing Research (undergraduate, regular classroom and Teletechnet)
- MKTG403: Advertising (undergraduate, regular classroom and Teletechnet)
- MKTG402: Consumer Behavior (undergraduate)
- MKTG650: Marketing on the Internet (MBA)
- MKTG660: Advertising and Integrated Marketing Communications (MBA)
- MKTG802: Current Issues and Topics in Marketing (doctoral seminar)
- MKTG803: Consumer Behavior (doctoral seminar)
- MKTG814: Advanced Research Methodology (doctoral seminar)
Besides the above courses, I have supervised several digital marketing-related independent studies as well as a few doctoral dissertations. I have also participated in the development of the following new courses:
- Web Analytics (undergraduate)
- Database Marketing (MBA)
- Integrated Marketing Communications (MBA)
- Consumer Behavior (doctoral seminar).