I conduct research at the intersection of marketing, technology, and consumer psychology. My two main research streams are Internet marketing and customer relationship management. Please use the navigation bar on the left to explore my research activities, or click the titles below to learn more about a specific research area.
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This research stream focuses on the effective and ethical use of the Internet to market firms’ products and services. I am particularly interested in the implications of the unique interactive nature of the Internet. Recently, I have also started looking into the fast growing area of virtual worlds such as Second Life and what impact they may have on online marketing.
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This research stream deals with an important aspect of a firm’s marketing strategy: the development and maintenance of long-term relationship with its customers. At the present, I am focusing on the use and effectiveness of loyalty programs as a customer relationship management tool. |
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Research Expertise 