header image
Home arrow Customer Relationship Management Research

This research stream deals with an important aspect of a firm’s marketing strategy: the development and maintenance of long-term relationship with its customers. At the present, I am focusing on the use and effectiveness of loyalty programs as a customer relationship management tool.

Sample Publications and Working Papers in this Area
(Please click the title of a publication to download the entire paper, or click the "Read more..." link to view an abstract of the publication.)
Filter     Order     Display # 
Item Title
Loyalty Program Competition
Long-Term Impact of Loyalty Programs
 
<< Start < Previous 1 Next > End >>
Results 1 - 2 of 2