header image
Home arrow Internet Marketing Research

This research stream focuses on the effective and ethical use of the Internet to market firms’ products and services. I am particularly interested in the implications of the unique interactive nature of the Internet. Recently, I have also started looking into the fast growing area of virtual worlds such as Second Life and what impact they may have on online marketing.

Sample Publications and Working Papers in this Area
(Please click the title of a publication to download the entire paper, or click the "Read more..." link to view an abstract of the publication.)
Filter     Order     Display # 
Item Title
A Dual-Process Model of Interactivity Effects
Current Issues in Advertising Research
Drivers of Online Interaction
Rethinking Interactivity
Online Interaction Readiness
Effective E-Recruiting
Measuring Interactivity
Is Interactivity Always Good?
 
<< Start < Previous 1 Next > End >>
Results 1 - 8 of 8