Home - Welcome to Professor Yuping Liu's Marketing Website

Home

Working Papers

On this page, you will find a list of my working papers. Please click the title of a paper to download the entire paper as a PDF file, or click the "Read more..." link to view an abstract of the publication. All working papers are copyrighted by Dr. Yuping Liu.

Filter

Order

Display #

Item Title

Drivers of Online Interaction

A Cognitive Model of Consumer Acculturation

Acculturation and Consumer Behavior: A Theoretical Model

Prospect Theory: Developments and Applications in Marketing

<< Start < Previous 1 Next > End >>

Results 1 - 4 of 4

Internet Marketing Research ( 8 items )
Pub Overview ( 1 item )
Customer Relationship Management Research ( 2 items )
Forthcoming Pubs Heading ( 1 item )
Forthcoming Publications ( 3 items )
Journal Pubs Heading ( 1 item )
Journal Publications ( 5 items )
Book Chapters Heading ( 1 item )
Books and Book Chapters ( 1 item )
Research Overview ( 2 items )