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Who Is Yuping?

Dr. Yuping Liu-Thompkins is Professor and Chair of Marketing and E. V. Williams Faculty Research Fellow in the Strome College of Business at Old Dominion University. She received her Bachelor's Degree in Marketing from Renmin University of China in 1996 and her MBA and Ph.D. in Management (Marketing Concentration) from Rutgers University in 2002.

Dr. Yuping Liu-Thompkins is an expert on building customer loyalty and habit through effective marketing programs. She specializes in turning customer data into useful customer insights and actionable customer relationship management and marketing strategies. Through collaboration with national and international companies in travel, retail, financial, and other industries, Dr. Liu-Thompkins has studied extensively the design and effectiveness of loyalty programs as a tool for customer retention, cross-selling, and customer growth. With a personal passion for technology, Dr. Liu-Thompkins is also known for her expertise in Internet marketing, especially the use of social media for branding and customer engagement purposes.

Dr. Liu-Thompkins' publications have appeared in Journal of Marketing, Journal of Interactive Marketing, Journal of Advertising, Journal of Advertising Research, and Journal of Public Policy & Marketing, among others. She is currently an Associate Editor for Journal of Advertising, and she serves on the editorial review board of Journal of Marketing Communications and SageOpen.

Since joining Old Dominion University in 2002, Dr. Liu-Thompkins has taught a wide variety of courses including Internet Marketing and Advertising Strategy to both undergraduate and MBA students. Through course projects, her classes have helped many local businesses improve their online marketing performance. Dr. Liu-Thompkins also teaches a doctoral seminar on Current Issues and Topics in Marketing and has chaired several doctoral dissertation committees.

More information about Dr. Liu-Thompkins can be found in her curriculum vitae.