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Welcome to Yuping Online!

Hello, my name is Yuping Liu-Thompkins (formerly Yuping Liu). I am a marketing professor and researcher at Old Dominion University, and a 2010 Fellow of the Society for New Communications Research. My work focuses on the intersection of marketing, technology, and consumer psychology. Currently, I am looking into the identification and management of customer loyalty and the effective use of social networking for marketing purposes. (Read my complete bio in the About Yuping section.)

At Yuping Online, you can find information on my research and teaching activities and read my blog Ping!. You will also be able to download selected working papers and publications. I hope you enjoy your stay here. If you have any questions, please feel free to drop me a line at . Don't forget to check out my Twitter updates at http://twitter.com/PingTweets.

blankYuping Liu-Thompkins, Ph.D.
blank(a.k.a. @PingTweets on Twitter)